Mind the salt

Salt is the easy and cheap option to give food more taste. It is successful in giving food more taste – only because we have become accustomed to ever-increasing levels of salt. This practice is common among food manufacturers, restaurants and even at home.

What is the difference between salt and sodium?

Salt (also called sodium chloride) is the compound you sprinkle on your food. Sodium is a mineral that is found in salt. Salt consists of 40 % sodium and 60 % chloride. We should ideally consume between 1,500 and 2,000 mg of sodium per day. That equates to about 3.75 to 5 g of salt (= 3/4 to 1 tsp). In most parts of the world, people are consuming close to double the recommended level. This has drastically increased the incidence of hypertension and other cardiovascular diseases (link to blog) and fuelled weight gain. This high sodium trend urgently needs to be reversed! We are proud to be one of the pioneers that are pushing boundaries to provide healthy, delicious alternatives to the ever-ballooning salty products. We do this by introducing the tastebuds to other neglected herbs and spices. In our attempts, we aim to make the fifth element of taste, known as umami, more mainstream.

Mind the sugar

The product that used to be reserved for desserts has found its way into almost every food product. Sugar has the power to improve taste and drive higher sales. Recent research points to the addictive effect of sugar. Ever higher levels of sugar have fuelled the obesity trend and the resulting health issues. Attempts to scale back are met with limited success, and perseverance is the only solution. We need to get our bodies used to less sweetness. For diabetics, well-tolerated and safe sugar alternatives provide a good solution. However, we need to stress that merely substituting sugar for other sweet alternatives is not a solution – we need to re-sensitise our bodies to such alarming levels of sweetness.

Sushi sauce

Healthy and delicious

Sushi minus the typical soy sauce is generally healthy. Now dip it in your common 8,000 mg sodium soy sauce and the picture changes very quickly. Even if you are careful and lightly dip your sushi into the soy sauce you can easily consume your entire day’s sodium allowance in just one meal.

We have come up with a smart way to derive more flavour from your favourite sushi, while consuming 90 % less sodium found in your typical soy sauce. We called it a Sushi sauce, but that does not mean it can’t be used as a dip or marinade with other dishes.

What Austin’s fans say

“The sauce is really good. I had to try it the same day!”
Christine
“This sauce is amazing.”
Lebo
“The sauce is amazing, marinated tune steaks with it yesterday and it was great.”
Bee
“Just ordered another 2 bottles. Sauce is great, we put it on everything, wraps, stir fries, sandwiches…”
Mike